According to a report published in April 2007 by Media Partners Asia Ltd, India is poised to become the largest pay TV market by 2015. The penetration of pay television will increase from 61% of TV household in 2006 to 84% in 2011 and 90% in 2015. The report anticipates that the homes connected with a service satellite distribution will increase from 2.6 million in 2006 to 38 million in 2015. The selection of Direct TV Satellite as provider of advanced digital television confirms Direct TV's ability to provide quick and efficient services to the next generation in dynamic markets. The launch of Direct TV will be supported by the conditional access solution Irdeto.
Satellite Directv is a leading global provider of solutions for digital television and interactive. Built in more than 92 million set-top boxes worldwide, the software enables the implementation of powerful applications such as program guides, video on demand, personal video recording, enhanced television, shopping interactive, interactive and addressable advertising, games and a wide range of services and communications applications for consumers.
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